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Les Suites Mobilife leads New Generation Hotel Service


 


(Preface)


Situated on Taipei’s Chingchen Street, Les Suites Taipei has been a globally-acclaimed business hotel that hardly catches the attention of the passerby. Without clamorous advertising campaigns, for several consecutive years Les Suites Taipei has been awarded the first prize for its best hotel services, voted by business travelers coming over worldwide. Dedicated to providing heart-felt services, Les Suites Taipei has become the de facto leading brand among business hotels, and its services are even impressive enough to win the favor of Taipei Mayor Ma Ying-jeou. What are the strengths and advantages that Les Suites Taipei has acquired in its services to accomplish such successful branding, the answers are imbedded in the tailor-made VoIP Solutions provided by VODTEL Communications: The Mobile Hotel Life Service Solution.


 


The bottleneck that Les Suites Taipei once confronted


Other than facing the competition in the respects of product (hotel rooms) and pricing, to manage an internationally oriented business hotel one also needs to prevail over its competitor in its service quality. Of the patrons of Les Suites Taipei, 80% are foreign businesspeople, among which 70% are frequent visitors. The rise of satisfactory level among those patrons is the key to branding management. What are the cost-effective tactics that help hotels like Les Suites Taipei to be more attentive to the needs of their patrons?


 


Targeting the goals of Les Suites Taipei, VODTEL Communications provides the hotel a tailor-made system solution dubbed “Mobile Hotel Life Service.”

 

    Room numbers become cellphone numbers, the first-ever solution service in the world.


The world’s first hotel-based mobile extension service system successfully applies VoIP in MVPN. When a visitor checks in the hotel, he or she will be given a GSM cellphone, whose phone number is also the room’s telephone number. So wherever the visitor travels around with the cellphone, he or she can be reached by any call dialing the room number. Between rooms within the hotel the extension numbers still work for free. If the visitor needs to make outgoing calls, he or she can connect the operator before calling a fixed line or IDD.


 


    The real “mobile” service


No matter where the patron of the hotel goes, simultaneous translation, conference calls, and real-time messaging are at arm’s length. By connecting to the hotel service assistant, the patron will get whatever he or she needs anytime, anywhere.


 


    Calling on discount rates, easy pay easy chat


This Solution has incorporated the discount programs. Any outgoing IDD and cellphone calls are subject to various discount rates. Featured not merely articulate and reliable connections, these phone calls are also cheater than what the ordinary call plans can offer in the market. For business travelers, this Solution is swift, convenient, and pressure free. When a patron checks out, he or she will pay according to a telephone bill specified with breakdowns


 


Analysis on cost-effectiveness:


1.      This mobile service is widely recognized through words of mouth: The quality of services plays an essential role in hotel management. This Solution allows hotels to provide its services without geographical limitations, making them a real virtual hotel service-provider. The result is that patrons become more satisfied with the hotel services, and therefore more willing to promote the hotel image through words of mouth. That is how Les Suites Taipei has successfully distinguished itself from its competitors, marking a significant breakthrough step that leaves its rivals behind.


 


2.      Cost saving strategy: Any local call made by a patron is subject to the local discount rate. The IDD calls from the patron are also eligible to the IDD discount rates, saving 50% compared to the ordinary IDD calls.


 

3.   As the pioneer to introduce VoIP in Les Suites Taipei, which marks one of  records of the world’s first ever, Taipei Mayor Ma Ying-jeou has been greatly impressed, giving the hotel the most effective endorsement: After the installment of the Hotel Mobile Life Service Solution, on April 20, 2006, Taipei Mayor Ma Ying-jeou was invited to witness the Solution’s embarkation ceremony. In the press conference, Mayor Ma personally tried the Solution, making an IDD call to Florida with the hotel’s cellphone. The total connecting time was 370 seconds, and the charge was only NT$9.3. This result surprised Ma, who concluded that the Taipei City Government should apply

the same solution someday. The mayor also praised the R&D efforts of the locally-based VODTEL Communications INC., for its innovation of applying VoIP in a service-based industry. Mayor Mar has been indeed the best and most powerful witness of VODTEL’s Mobile Hotel Life Service Solution!

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